Freshlife is a cleanser for intimate feminine hygiene. Its kind of a touchy topic in India hence we came up with the slogan “Jiyo bindass fresh life hai sath” to instill a sense of playfulness. For the campaign we picked 3 women of different ages to target teen, young adult and mid life.

The whole photo shoot was based on that, with that as basis we created the Website, branding, packaging, Commercial online and offline Ads